Advertising on Google Adwords has many advantages over other types of advertising. If done correctly you can see huge returns on your investment. The best part about Google Adwords is that it allows you to show at the top of the search engines above everyone else, with absolutely no SEO effort needed!

If you have a budget big enough, you can jump ahead of everyone else who is trying to get listed on page 1 of google naturally, through SEO.. and instantly "cheat" or "bribe" your way to the top! However you can quickly lose your shirt also if you spend too much money buying traffic that does not convert into sales. 

So how do you avoid losing money on bad traffic and buy traffic that comes to your website and makes a purchase? The trick is to target the correct keywords, and therefore the right customers.  

People searching in google for you are using certain keywords. If you know what they are, you can target them and GET THEM TO YOUR WEBSITE.  If you target folks who are not really looking to spend money but are just looking for information, then you will get a lot of traffic but not make a dime.

That's why you need an expert adwords Management Company to manage your campaigns. They will make sure you don't lose your shirt on Google Adwords, in fact make a ton of money!

So, keep reading for a few secret tips from our friends at Philly Search Marketing, the top Google Adwords Management Company in the Philadelphia area...

1. If New To Adwords, Don't Use Your Own Money

Free Adwords Advertising Credits are just too easy to come by... so why would you use your own dime up front with a new adwords campaign?  Just look around on the web, or even here on this blog, for free Google Adwords Credits. You are sure to find them somewhere! Some ar $25, $50 or even $100, you just create a new Adwords account then enter the coupon code when putting in your billing details. Your account will automatically be credited. This will help you in the testing phase so you don't spend your own money figuring out which ads and keywords pay off.

2. Don't Use More Than 1 or 2 Kewords Per Ad Group

Stuffing your ad groupd with multiple keywords or even hundreds or thousands of keywords will do more harm than good. Sure you may get a bit more traffic at cheaper prices, but trust me I have tried it and the traffic you get is not targeted and does not convert.. basically worthless traffic! Stick to using 1 or 2 keywords per ad group and make sure the ads in the ad group are closely related to their keywords.

3. Don't Use Broad Match Type Keywords

• When choosing a keyword to focus your ad group on, make sure you either use Phrase or Exact match... not Broad!

• For example, the keyword Dog Training Guide (broad) means your ad will show to anyone searching for the word Guide or the word Training or even the word Dog.. but that does not mean they are actually searching for a Dog Training Guide!
  

• To make sure you are only advertising to the right customers, try putting quotes around your keyword like this: "Dog Training Guide" - which is a Phrase Match - meaning your ad will only show to someone searching for a "Training Guide for Dogs" and it wil also show for "Guide for Training Dogs". 

• If you put brackets around your keyword like this:  [Dog Training Guide] -then your ad will only show when someone searches Dog Training Guide - exactly as you show it.

4. Don't Start Out Bidding Low

The best way to start out with Adwords is bidding a higher Cost Per Click (CPC) than you actually want to pay.. but only temporarily!  After a few clicks you will adjust your CPC down little by little.  You just need to get your ad clicked on a few times when it's showing at the top of the page.. then once you have a high Click Through Rate and Relevancy Rate, then you can lower your CPC little by little and still receive plenty of clicks for a cheap price.

5. Consider Hiring an Expert Adwords Management Company

Sometimes the best thing to do is just let the experts handle your campaign. If you have tried Adwords and gotten lost, no results, or just don't know where to start, we recommend hiring Philly Search Engine Marketing, one of the country's top PPC Management Firms. They have been helping Philadelphia businesses excel at Adwords and can help you too!

Giving away free T-Shirts is a killer way to get free long-term advertising and marketing for your business. Each one you give away is free advertising and marketing, for years to come! When marketing with free t-shirts, it's vital to remember who's going to wear it, who will see them wearing it, and what message you want to display. Don't just give your free T-Shirts to anyone who wants one. Custom T-Shirt Screen Printing is not cheap. To help make sure your hard-earned investment will pay off, I have put together this nice list of 6 Ways To Go Viral by Giving Away Free Promotional T-Shirts - keep reading for the full scoop!

1. Sporting Event Venues

Give your Promotional Embroidered T-Shirts by the hundreds to your local sporting events centers.  They have cheerleaders who's job it is to encourage the crowd to cheer.. and throwing a free t-shirt to the crowd can help with that.  Every T-Shirt given away is free advertising and marketing for years to come!

2. Radio Stations

Give Your Promotional T-Shirts to Radio Stations as a prize they can give away to callers. It will help get your business name out on the air to hundreds of thousands of radio listeners and every t-shirt given away is free advertising for years to come.

3. Employees

Giving away T-shirts to your employees is a great way for constant brand endorsement. It makes your business more trustworthy and professional to your customers, same way that a uniform would. You can make it mandatory for your employees to wear promotional T-Shirts which means they will more than likely be seen out and about wearing your advertising before and after work hours. Talk about free advertising!

4. Comedians

Comedians frequently tour the country speaking in front of crowds. What better way to advertise than on a comedian's T-Shirt! Many will agree to wear your shirt if you in return link to their tour schedule from your company website. Plus every shirt you give away to a comedian is free advertising!

5. Charity Events

Partner with a charity to give away your free T-Shirt to every person who donates. It will help them get more donations and also get your business mentioned frequently. Not only are you helping charities to help the less fortunate, but you will also get tons of free advertising when people start wearing your T-Shirts!

6. Bands

Bands frequently perform in front of crowds also. Ask them to wear your shirt and mention your business and in return you will give out their flyers to all your customers. Many bands would love to be "sponsored" by a local business and what better way to get your message out there than a popular local band!

---

Remember, giving away free t-shirts can be a very effective way to advertise your business but only if you use the right strategy. As you shop for t-shirts for screen printing or embroidery to promote your business, make sure you use a company that can help you find the right shirts to fit your budget. You must not only choose a high quality t-shirt but also a high quality supplier of screen printing and embroidery to achieve your marketing goals. They should know what brands, styles and colors will make you look great in front of your clients.

We recommend Specialty T-Shirts for your t-shirt screen printing and custom embroidered shirts needs. They work well with small businesses and can help you design the best t-shirt marketing design possible.

When it comes to your Local business marketing, most small businesses know they need to do it, but may not have a good idea of where to start. If that sounds familiar, keep reading because my friends at RevLocal have put together 5 Simple and Effective Small Business Marketing Tips that are guaranteed to help you sell more Steak AND more Sizzle with your small business marketing budget.

1. Ask Your Customers For Reviews

Asking your customers for reviews is a great way to increase credibility online and attract more new customers.  However, you might be a bit hesitant to approach customers and outright ask for their opinions. In that case, RevLocal has created a nifty little business review widget to post on your website that actively asks your customers to review your business on Google Places, Facebook, Twitter, and other popular business review sites.. The best part it you can copy and paste the widget with a simply bit of code, and it even looks really sharp too. Genius! 

2. Find Out What People Are Saying About You Online

As a business owner, it's your responsibility to generate a "buzz" about your company using word of mouth advertising. However sometimes when you aren't paying attention, bad things could be said online about your business.  Google your name and your business to try and find out what people are saying about you - if anything.  Another great tool for monitoring your online reputation is RevLocal's Online Business Reputation Management Tool which lets you measure how visible your business is on the internet. Follow their recommendations to make sure you have the biggest buzz possible online.

3. Target the Right Keywords

When advertising your business online, using the right keywords makes all the difference.  Think about it - the web is built around keywords! Now even though you are not an SEO Expert, you can still find out what keywords you should be using thanks to RevLocal's Keyword Search Volume Estimator . Just type in keywords you thinkg your customers would be searching for, and this tool tells you which ones get the most searches!  Target the keywords that get a lot of traffic, but have the least competition. This way you increase your chances for getting more traffic thanks to using the right keywords.

4. Add Your Business To More Websites

Make a consistent effort to add your business information to as many other websites as possible. There are thousands of national and local directories, listing sites, and other sites that will allow you to list your business information for free. If you don't have time to add your information to at least 1 new website every day, then consider hiring an internet marketing expert who can provide this type of service at a fair price. RevLocal has helped thousands of businesses with their small business marketing and can be trusted to make sure your business information promoted in as many places online as possible.

5. Make Sure Your Website is Search Engine Optimized

Lastly, if you have not specifically gone through your website's code and optimized it to the latest search engine standards, then you are missing on a huge free opportunity for customers and sales from free search engine traffic.  SEO is such a huge deal because it helps you get listed high in the search results naturally, without paying advertising fees. This means more long-term customers at a lower cost per customer. RevLocal.com is a firm with over 20 years experience helping small business marketing budgets attract more customers and sales using internet marketing. Consider RevLocal for help with launching your local business marketing strategy and you will be in good hands.

Everyone likes free gifts, so I decided to post two freebies for you today, (read below) and also to write about how to get more customers and sales for your business by using viral freebies!

You see, everyone likes freebies and whether or not you think so, giving away freebies is one of the oldest and most successful methods to getting more customers. Some businesses I deal with tend to object to giving away their stuff for free, and who could blame them? But if you do it right, you can practically guarantee that you won't lose a dime and will get tons of new customers and sales. "How can you guarantee something like that.." you ask? Simple, just read the rest of my blog post and all will be revealed grasshopper ;)

It's because I know the power of "word of mouth"! The oldest form of advertising, dating back to ancient times, was word of mouth. It works just as well today. Simply the act of giving something away, (whether it cost you money or not) is enough to get a viral stream of traffic, with little to no ad budget, using only free promotion techniques.

However, simply giving something away free is only the first step. You have to go farther and add a "viral twist" to the whole deal.  This is what gets the word of mouth aspect going, practically forcing each person to advertise for you!

Using my new website http://LikeTweetMe.com you can easily create a "Like Tweet" button that allows users to pay for digital downloads, by Liking or Tweeting about your product/service!

For example, below I have posted two free gifts:

FREE EBOOK		FREE VIDEO
Just Like or Tweet To Download!		Just Like or Tweet to Watch Instantly!
Profile Power The Secret To Unlimited & Effortless High PR Backlinks!		7 Minute Cash Secret Method I Reveal My Secret Method That Generates Cash in 7 Minutes!

So, if you want to see how this works, go ahead and get your free gift above by either "Liking" or Tweeting" about my free gift.  This will naturally set off a chain reaction of friends that you have on your profile who see you got a free gift and want to investigate, coming to claim their own free gift, and continuing the viral nature by tweeting or liking themselves. It's a never-ending stream of free traffic!

So anyway I hope you can see now the power of giving away freebies as your marketing. If you are curious how I can help you get more customers and sales with this technique or other methods, contact me!